RaeLipskie

Client: A long-standing private wealth management firm seeking to attract high-net-worth clients.
Role: Brand designer responsible for modernizing the visual identity and marketing materials.
Challenge: The firm wanted to appeal to a newer, affluent clientele while preserving the trust, integrity, and heritage built over decades.
Key Solution: Refreshed the brand with bold color palettes, contemporary typography, and an updated leaf icon that nodded to the firm’s history, creating a modern yet familiar visual identity.
Outcome: The redesign elevated brand perception, sparked renewed client engagement, and reinforced RaeLipskie’s position as a sophisticated, trustworthy wealth partner.